We make Saxony SÄXY!’ – that is our credo. We focus on innovative and creative event ideas. They are the key to unique events and incentives that are memorable and have never been experienced in this way before.

Before we start, we work together to define your goals and the direction the ‘journey’ should take. Our high standards of appreciation and authenticity for your employees and customers are reflected in every detail and strengthen the connection to your brand and company.

Whether incentives for your employees, inspiring corporate events or extraordinary entertainment – we develop customised formats that will inspire your guests and have a lasting effect.

Our many years of experience, first-class contacts and insider knowledge of Dresden and the region are our potential and capital that you won’t find in any catalogue.

We are real, passionate event experts on the ground who make the extraordinary a reality.

Dresden and Saxony offer an unrivalled backdrop with their cultural diversity, impressive architecture – from baroque to modern – and the breathtaking nature along the Elbe. In addition to its cultural treasures, the region is an important centre of economic innovation. The chip and semiconductor industry, the automotive sector, mechanical engineering and research have a decisive influence on the modern economy and science here, creating a dynamic environment. From museums and famous cultural monuments to castles, vineyards and the Elbe Sandstone Mountains – all these places, as well as the region’s industrial strength and innovative power, are an inexhaustible source of special ideas and unique experiences for us.

We are not just a team – we are creative visionaries and doers who use our passion and expertise to create unforgettable experiences. Each of us brings our own unique talents to the table, but together we are unbeatable: With over 35 years of concentrated event experience, we are bubbling over with ideas, energy and innovative spirit. It is our passion and our tireless spirit that make every event unique and us as a team unmistakable.

Jochen C. Reichel

A real doer and visionary in the event and media world. With decades of experience at agencies, TV, radio and music labels, he has an inexhaustible repertoire of creative ideas and visual worlds and combines artistic passion with entrepreneurial vision.

Outgoing and open-minded, he finds an original solution for every challenge and knows how to realise customer wishes precisely and with a lot of heart. His zodiac sign is Libra – clearly a bon vivant who values aesthetics, harmony and customer satisfaction.

Sandro Struck

An experienced event strategist with fresh ideas who always has his finger on the pulse. He combines analytical thinking and creative flair and manages to precisely mould images and words into a coherent overall picture.

French at heart and with a passion for aesthetics, he brings every concept to life at the highest level. A ‘can’t do, doesn’t exist’ maker who tackles every challenge with a clear view and innovative approaches.